Privacy Policy

By Onemoola May 4, 2025

1. Introduction and Scope

1.1. Welcome to Onemoola. This Privacy Policy explains how Onemoola (Pty) Ltd (Registration Number: 2016 / 385410 / 07), (“Onemoola”, “we”, “us”, “our”) collects, uses, shares, protects, and otherwise processes your Personal Information when you use our website, mobile application, and related financial advisory and intermediary services (collectively, the “Services”).

1.2. We are committed to protecting your privacy and processing your Personal Information lawfully, transparently, and securely, in accordance with the South African Protection of Personal Information Act, 4 of 2013 (“POPIA”) and other applicable legislation.

1.3. By registering for or using our Services, you acknowledge that you have read and understood this Privacy Policy. This Policy forms part of our Terms of Use.

1.4. Definitions:

2. Our Role and Contact Details

2.1. Onemoola acts as the Responsible Party for the Processing of your Personal Information.

2.2. Our designated Information Officer is the Chief Executive Officer (CEO).

2.3. If you have any questions about this Privacy Policy or how we handle your Personal Information, please contact our Information Officer at:

3. Personal Information We Collect

We collect various types of Personal Information necessary to provide our Services, comply with legal obligations, and manage our platform. This includes:

3.1. Identification and Contact Information:

3.2. Financial Information:

3.3. Verification Information (FICA/KYC Compliance):

3.4. Technical Information:

3.5. Communications Information:

3.6. Referral Information:

3.7. Information Regarding Minors:

4. How We Collect Your Information

4.1. Directly from You: When you register, complete your profile, upload documents, respond to questionnaires, or communicate with us.

4.2. Automatically: When you interact with our Services, we collect Technical Information using cookies, logs, and other technologies.

4.3. From Third Parties: We may receive information from third-party verification services (for FICA/KYC checks) or publicly available sources (e.g., sanctions lists).

We process your Personal Information only for specific, explicit, and legitimate purposes, based on valid legal grounds under POPIA. These include:

5.1. To Provide and Manage Your Account and Our Services
Purpose includes: Registering you as a user; Providing automated financial advice & planning; Facilitating human advisor review/approval; Acting as intermediary to external fund managers; Providing customer support.
Categories of Personal Information used: Identification, Contact, Financial, Verification, Technical, Communications.
Legal basis under POPIA: Necessary to Perform our Contract with you (as per our Terms of Use).

5.2. To Comply with Legal and Regulatory Obligations
Purpose includes: Identity verification (KYC/CDD) under the Financial Intelligence Centre Act (FICA); Anti-Money Laundering (AML) & Counter-Terrorist Financing (CFT) checks; Fraud prevention and detection; Reporting to authorities (FIC, FSCA, SARS, etc.); Responding to legal process.
Categories of Personal Information used: Identification, Contact, Financial, Verification, Technical, Transactional.
Legal basis under POPIA: Necessary for Compliance with a Legal Obligation to which Onemoola is subject.

5.3. To Verify Your Identity using Submitted Photographs
Purpose includes: Comparing your submitted photograph with your ID document for verification purposes.
Categories of Personal Information used: Verification Information (Photographs, ID documents).
Legal basis under POPIA: Consent. (Processing Biometric Information requires your explicit consent. You provide this when uploading your photo for this specific purpose).

5.4. To Improve and Personalize Our Services
Purpose includes: Analysing usage patterns to enhance platform functionality; Developing new features; Tailoring content and recommendations (within the scope of financial advice).
Categories of Personal Information used: Technical, Financial (anonymised/aggregated where possible), Referral, Communications (feedback).
Legal basis under POPIA: Our Legitimate Interest (to improve our services, user experience, and business efficiency), provided your fundamental rights are not overridden.

5.5. To Ensure Platform Security
Purpose includes: Monitoring for suspicious activity; Protecting against unauthorised access; Troubleshooting and debugging.
Categories of Personal Information used: Identification, Technical, Verification (OTP).
Legal basis under POPIA: Our Legitimate Interest (to maintain the security and integrity of our platform and user data).

5.6. For Direct Marketing Communications
Purpose includes: Sending emails or notifications about Onemoola features, promotions, or financial education content.
Categories of Personal Information used: Identification (Name), Contact (Email).
Legal basis under POPIA: Consent. (You provide this via the opt-in checkbox during sign-up and can withdraw it anytime via your profile settings or unsubscribe links).

5.7. To Communicate with You
Purpose includes: Responding to your inquiries; Sending essential service-related updates and notifications (non-marketing).
Categories of Personal Information used: Identification, Contact, Communications.
Legal basis under POPIA: Necessary to Perform our Contract; Our Legitimate Interest (to manage our relationship with you effectively).

5.8. Further Processing
We will not process your Personal Information for any purpose incompatible with the original purpose for which it was collected, unless we obtain your consent or are required by law.

6. How We Share Your Personal Information

We do not sell your Personal Information. We may share your information only in the following circumstances and with appropriate safeguards:

6.1. External Fund / Money Managers: When you instruct us to implement an approved financial plan, we share the necessary information (e.g., your identification, contact details, investment instructions) with the specific third-party fund or money managers you select, to enable them to open your account and manage your investments according to your mandate.

6.2. Third-Party Service Providers (Operators): We use trusted Operators to perform functions on our behalf. These include:

We have contracts in place with these Operators requiring them to protect your Personal Information adequately, use it only for the purposes we instruct, and comply with POPIA.

6.3. Legal and Regulatory Authorities: We may disclose your information to the Financial Intelligence Centre (FIC), South African Revenue Service (SARS), Financial Sector Conduct Authority (FSCA), the Information Regulator, law enforcement agencies, or courts when required by law, subpoena, or court order, or when necessary to prevent fraud or other crimes.

6.4. Professional Advisors: We may share information with our lawyers, auditors, or compliance consultants (like Masthead (Pty) Ltd) under duties of confidentiality when necessary for obtaining advice or managing legal risks.

6.5. Business Transfers: If Onemoola undergoes a merger, acquisition, or sale of assets, your Personal Information may be transferred as part of that transaction, subject to the receiving party agreeing to uphold commitments similar to those in this Privacy Policy.

6.6. With Your Consent: We may share your information with other third parties if you have explicitly consented to such sharing.

7. International Data Transfers

7.1. Some of the third-party service providers we use (such as Google Cloud, Google Analytics, Google Workspace) are located or operate infrastructure outside of the Republic of South Africa.

7.2. This means your Personal Information may be transferred outside of South Africa to countries that may have different data protection laws.

7.3. When we transfer your Personal Information internationally, we take legally required steps to ensure it receives an adequate level of protection, comparable to that provided by POPIA. This is typically achieved through:

8. Data Security

8.1. We are legally obliged under POPIA (Condition 7) to implement appropriate, reasonable technical and organizational measures to secure the integrity and confidentiality of your Personal Information and prevent loss, damage, unauthorized destruction, or unlawful access or processing.

8.2. Measures we implement include:

9. Data Retention

9.1. We retain your Personal Information only for as long as necessary to fulfil the purposes for which it was collected (as outlined in Section 5), unless a longer retention period is required or permitted by law.

9.2. Key considerations for retention periods include:

10. Your Rights Under POPIA

As a Data Subject in South Africa, you have the following rights regarding your Personal Information. You can exercise these rights by contacting our Information Officer (connect@onemoola.com):

10.1. Right of Access: You have the right to request confirmation of whether we hold Personal Information about you, and to request a copy of that information.

10.2. Right to Correction: You have the right to request the correction of any inaccurate, incomplete, or outdated Personal Information we hold about you. You may be able to update some information directly via your profile settings.

10.3. Right to Deletion (Erasure): You have the right to request the deletion or destruction of your Personal Information under certain conditions (e.g., if it’s no longer necessary for the original purpose, or consent is withdrawn and there’s no other legal ground), subject to our legal retention obligations.

10.4. Right to Object: You have the right to object, on reasonable grounds relating to your particular situation, to the processing of your Personal Information where we rely on Legitimate Interest as our legal basis. You have an absolute right to object to the processing of your Personal Information for direct marketing purposes.

10.5. Right to Restrict Processing: You have the right to request the restriction of the processing of your Personal Information under certain circumstances (e.g., while verifying accuracy, or if processing is unlawful).

10.6. Right to Withdraw Consent: Where we process your Personal Information based on your consent (e.g., for direct marketing, processing biometric photos), you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal. You can typically withdraw marketing consent via your profile settings or unsubscribe links.

10.7. Right to Data Portability: Where processing is based on consent or contract and carried out by automated means, you may have the right to receive your Personal Information in a structured, commonly used, machine-readable format, or request us to transmit it directly to another controller where technically feasible.

10.8. Right to Lodge a Complaint: You have the right to lodge a complaint with the South African Information Regulator if you believe we are processing your Personal Information unlawfully.

11. The Information Regulator (South Africa)

If you are unsatisfied with our response to your data protection concerns, you have the right to complain to the Information Regulator:

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13. Changes to this Privacy Policy

13.1. We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws.

13.2. The date at the top indicates when the latest revisions were made.

13.3. We will notify you of material changes by posting the updated policy on our platform, or via email or other appropriate communication channels. We encourage you to review this Policy periodically. Your continued use of our Services after changes have been posted constitutes your acknowledgement of the updated Policy.